Global online retailer, boohooMAN.com has announced French Montana as the new face of the brand.
As part of the collaboration the Moroccan-American global hip-hop recording artist, has co-designed an exclusive spring summer collection alongside the brand’s design team, set to launch globally on boohooMAN.com on Thursday April 12.
The spring summer collection features a total of 65 ready-to-wear pieces. Taking inspiration from Mediterranean and Moroccan culture, bold tropical and leopard prints, colour variances and summer cuts mould the range into perfect spring summer attire.
Versatile in its offering, the range boasts neutral jersey styles, including tracksuits and t-shirts, while showing off fashion-forward trends, such as statement co-ords, distressed denim and design details including embroidery, fringing and hardware embellishment.
The product ranges from €15-80, staying true to the brand’s ongoing values of creating affordable, trend led fashion for everyone. French Montana has given boohooMAN the opportunity to create a range that appeals to his widespread fan base in an approachable way, giving them access to an exclusive collection without breaking the bank.
Commenting on the collection the musician said: “I am excited to be working with boohooMAN. They have made me feel like part of the family. I look forward to launching this collection for the world to see.”
With boohooMAN.com growing exponentially, collaborating with French Montana is a real milestone for the global online retailer and one that appeals to the brand’s key audience of young men heavily invested in today’s popular music genres; hip-hop, grime and RnB.
CEO, boohooMAN.com CEO, Samir Kamani said: “We’re excited to announce our largest global partnership to date with international hip-hop artist French Montana. French directly appeals to our target audience and we’re excited to have him join the boohooMAN family.”
The collection is available globally from April 12 on http://www.boohooman.com