Heidi Klum Unveils New Denim Line

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The Return Of The Mac – Straight From The New York Catwalk To The Lidl Aisles

On the 5th March, the third esmara by Heidi Klum collection, #LETSDENIM, will launch in Lidl Northern Ireland’s 38 stores.  After the launch of two successful fashion collections in 2017, Lidl and Heidi Klum will turn their focus to delivering stylish classics for women. The range will include women’s clothing in sizes 8 to 18 and shoes in sizes 4 to 7.

After using New York as the inspiration behind her first collection, Heidi turned to sunny Los Angeles, her “second home,” to guide her vision for her forthcoming Lidl denim line. The #LETSDENIM range showcases true Southern Californian style with modern denim cuts from Malibu, bright colours from Venice and elegant basics from Hollywood.

esmara by Heidi Klum Ladies t-shirt (Navy)- £3.99
esmara by Heidi Klum Ladies jumper (stripy)- £9.99
esmara by Heidi Klum Ladies Super Skinny Jeans (Light)- £11.99

Fashion Week is in full swing and the mac was seen back on catwalks in New York this weekend, with both Chanel and Christopher Kane featuring the stylish raincoat in their SS18 shows previously. For the savvy fashionistas looking for a bargain buy, Lidl is selling a plastic mac for £14.99 as part of the esmara by Heidi Klum collection, making it more than £1000 cheaper than a designer plastic mac.

esmara by Heidi Klum Ladies raincoat (dark)- £14.99

With April Showers fast approaching, the Lidl esmara by Heidi Klum plastic mac is the perfect stylish, hooded solution. The raincoat will keep you dry on those rainy days and comes in two fashionable variants to keep you stylish at all times. The translucent and silver trimmed plastic mac creates the perfect sparkly look to spruce up the duller rainy days or for those looking for a pop of colour, the darker translucent mac with the contrasting hot pink trim will add just the right about of colour. The mac might be back, but customers will need to be quick to get these in their trolleys, as they’ll be sure to fly off the shelves.

esmara by Heidi Klum Ladies raincoat (light)- £14.99

Denim trends have cycled in and out through the decades, with many pieces now being considered wardrobe must-haves by top fashion influencers everywhere. Heidi’s goal behind the #LETSDENIM range is to bring an array of affordable and fun denim staples to fashionistas around the globe. To truly position Lidl as a fashion destination, Heidi has also designed sweaters in bright colours and high tops with metallic accents to complement the denim.

esmara by Heidi Klum Ladies jumper (pink)- £9.99
esmara by Heidi Klum Ladies Super Skinny Jeans (ripped)- £11.99
esmara by Heidi Klum White trainers with coloured laces £14.99
esmara by Heidi Klum Ladies t-shirt (red)- £3.99
esmara by Heidi Klum Ladies jumper (Grey)- £9.99

I’ve always been a big fan of denim. You can combine it with almost anything: sometimes it is casual, sometimes it is chic. The #LETSDENIM collection reflects this versatility and can be tailored to anyone’s personal style, and for any occasion, Heidi Klum.

The #LETSDENIM collection will be available at Lidl Northern Ireland’s 38 stores from Monday 05 March. The range will include women’s clothing (in sizes 8 to 18) and shoes (in sizes 4 to 7).

 

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