Instagram Launches New IGTV App

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There’s no denying video is King when it comes to content and with Instagram ruling the social media game, who better to up the ante and make their move on the video space.

Earlier today the Instagram team announced the launch of the new app/in-app feature (depending how you choose to access it – more on that later) called IGTV. Features of the new app include full screen, hour long videos created by some of your favourite Instagram content creators and celebrities.

IGTV can be accessed either through your already downloaded Instagram app by using the button found in the right hand corner of the screen, beside the DM paper plane or by downloading the IGTV app separately.

Videos are organised within four different categories: For You, Following, Popular and Continue Watching. While you’re free to consume as much content as you like, you’re also given the opportunity to upload your own content to your own channel.

Upon opening the app, videos will instantly begin playing, saving you the hassle of searching for content – good ol’ Instagram has already done the work for us. In the words of Instagram CEO, Kevin Stystrom, the idea of IGTV is that it’s “just like turning on your TV.”

In an Instagram post announcing the new app, Stystrom explaining, “It’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike Instagram, videos aren’t limited to one minute. Instead, each video can be up to one hour long.”

He continues, “Anyone can be a creator – you can upload your own IGTV videos in the app or on the web to start your own channel.”

Stystrom ends with a heartwarming message of encouragement that has us rushing to use our Instagram apps even faster than usual, saying, “Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. With your help IGTV begins a new chapter of video on Instagram. We hope it brings you closer to the people and things you love.”

IGTV will be rolling out globally over the next few weeks on iOS and Android.

Your move, YouTube.

Niamh Crawford-Walker

Niamh is a freelance writer covering fashion, beauty and lifestyle articles. Her work has appeared in IMAGE magazine, image.ie and Emirates Woman. Niamh is also a blogger at niamhserena.co.uk and podcast host of Werkin’ On It.

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