Paddy McGurgan Launches Real People, Real Beauty Campaign in Derry/Londonderry

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Beauty takes many forms, varying greatly across different time periods and cultures, creating vast differences in how beauty is perceived around the world. This idea is one that’s always held a prominent position within the values of the team at Make Up Pro Store, headed by one of Northern Ireland’s most successful makeup artists, Paddy McGurgan. Having previously launched their very successful and incredibly thought-provoking mental health campaign last year, Paddy and his team at Make Up Pro Store are launching their search for ‘Real People, Real Beauty’ in the Derry/Londonderry area.

Today, we live in an online era in which images are re-touched and filtered, and for many of us this has subconsciously depicted a concept of what is beautiful. ‘Real People, Real Beauty’ is about Make Up Pro Store’s ongoing mission to create a more positive and realistic mindset around the subjective perception of what is beautiful. It’s about getting people to think more positively about what ‘beauty’ really means to them.

Speaking about the campaign Paddy said: “The aim is to show that beauty is not just about the way you look; it’s as much about your confidence, charisma and character. Yes, there are ways we use make up to create subtle or powerful statements, but beauty truly comes from within.”

“The aim is to show that beauty is not just about the way you look; it’s as much about your confidence, charisma and character.”

What one person finds beautiful may not appear beautiful to another, so it is therefore not possible to judge beauty objectively. Fashion icon Coco Chanel famously said, ‘beauty begins the moment you decide to be yourself’, and I truly believe that.”

Beauty is inclusive and has no limitations, so Paddy and his team want to encourage Derry people to celebrate individual beauty, whether you are nominating yourself or someone else. This campaign will take you on a journey of self-empowerment, showing you how to be happy in your own skin. Adopting a body positive perspective has been shown to not only improve self-confidence and happiness but works towards redefining the narrative of what beauty is.

Fashion icon Coco Chanel famously said, ‘beauty begins the moment you decide to be yourself’, and I truly believe that.”

Paddy along with his team want to keep the conversation evolving and encourage as many people as possible to get involved.

Ready to get involved? Here’s how to enter.

  • You can nominate yourself or someone who you think is beautiful in their own way!
  • Tell the Make Up Pro team in 100-words how you or the person nominated see(s) beauty in yourself (themselves) every day.
  • Submit an image that best represents the ‘real beauty’ in you or the nominee.
  • Provide your name, contact details, including email address.
  • Submissions can be made in the Derry/ Londonderry store, via post (Make Up Pro Store, 108-112 Royal Ave, Belfast BT1 1DL) or via email (grace@makeupprostore.co.uk). Please use the reference ‘Real People, Real Beauty’ on all submissions.
  • By submitting an entry, you are agreeing Make Up Pro Store contacting you and retaining your contact details in accordance with GDPR Regulations & their privacy policy*.  

What happens once you’ve entered?

A prestigious panel of judges from various backgrounds will be working with Paddy to select the winners. The judges are; Paddy McGurgan; Professor Deirdre Heenan from Ulster University; Former Miss Great Britain and Founder of Buella Life, Gemma Garrett; Marette Mooney, Sales and Marketing Director from award winning local self tanning brand, He-Shi; CEO of SMART Global, Naomh McElhatton and Sunday Life’s Editor Martin Breen.

Those selected to be the face of the ‘Real People, Real Beauty’ campaign will not only feature in marketing material for Make Up Pro Store, but they will also be treated by the in house Make Up Pro Store’s glam squad ahead of an exclusive winner’s photoshoot. There will be an official unveiling of the photographs at a glamourous VIP event later this year.

The deadline for entry is Sunday 17th March 2019. Winners will be notified w/c 18th March and will have to be available to take part in a photoshoot the following week. The selected winners also agree to take part in all publicity around ‘Real People, Real Beauty’ including the use of all images.

Niamh Crawford-Walker

Niamh is a full time fashion and features writer at The Style Edit. Her work has previously appeared in IMAGE magazine, image.ie and Emirates Woman.

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