As we sit back and enviously watch the Dior Saddle bag take over social media, it’s hard to believe that the bag was first designed two decades ago in 1999, under John Galliano’s reign at Dior. It featured in Galliano’s Spring/Summer 2000 collection with the first iterations of the bag available in denim blue, camel leather, and grey logo. While the designer undoubtedly hoped for success for the bag, little did he know just how significant the now defining piece would be for the luxury fashion house.
Although the saddle bag was well received by the industry following its runway debut, it wasn’t until Patricia Field got her hands on it that the bag really hit the big time. The obscure accessory made pop culture history when Sex and The City’s Carrie Bradshaw slipped a pretty in pink patterned iteration of the purse under her arm for her second date with Aidan in season three. From here on every ‘it’ girl of the 00s had a version of the saddle bag under their arm. This was the real beginning of the saddle bag moment. Following its appearance on the show, in 2001 WWD reported that Dior’s accessories sales were up to 60% due to the bag’s success.
Following this, although Galliano was still pushing the bag six years later. This time he released 12 different versions based on 12 different countries that inspired him. A year later, the interest started to fade and the Saddle Bag hyped died down as Galliano left Dior in 2010 to be succeeded by Raf Simons. In 2014 Beyonce was spotted wearing a vintage version among several other Hollywood A-Listers thanks to fashion’s born-again tastes for logos. The surge in popularity and intensely increased demand for vintage versions were hard to ignore and finally, by 2018 Dior was ready for the resurrection of one of the biggest accessories of the 2000s.
The saddle bag even featured in Kim Jones’s collection for Dior Homme as well as being the centrepiece for Maria Grazia Chuiri’s Autumn/Winter 2018 collection This time around it’s available in a multitude of colours – 20 in total – including Dior logo print, simple black and 70s inspired patchwork and carefully beaded patterns. Speaking to the press about the revival of their beloved bag, Chuiri said, “The Dior bag is practical because it allows you to carry everything you need with you. It’s for this reason I wanted it larger and more robust, but also very colourful, embroidered or with beaded fringe, because, like a chameleon, it adapts to all situations.”
“Like a chameleon, it adapts to all situations.”
The designer went on to explain, “It’s so comfortable to wear with a long strap you almost forget that it’s there.”
Though with a £1,700 price tag (for the mini version) we can’t imagine you’ll be forgetting about it any time soon.
Tempted? Check out how the street style set are styling it and steal some styling inspiration of your own.