West Coast Cooler FASHIONWEEK is set to fizz into focus this March as it prepares to launch its twenty-fifth season. The four-day fashion festival will celebrate the milestone with a spectacular Spring/Summer schedule that is set to offer serious style inspiration for the season ahead.
Taking place from 22nd – 25th of March at venues across the city, the busy schedule sees the return of the sell-out high street and designer runway shows at the stunning venue of St Anne’s Cathedral – a fitting location for the iconic event’s silver anniversary.
Also returning this season are the popular fringe events including the F Words brunch at Babel, as well as Sushi Saturday and Style Sunday at James Street South – the Action Cancer fundraiser which rounds off the fashionable affair just a week after Mother’s Day – making a place at the lunch a perfect gift for any stylish mum.
FASHIONWEEK also steps out of BELFAST for part of the weekend as the team relocates to The Outlet in Banbridge for an afternoon to showcase some super spring style at the centre – which has recently enjoyed a revamp, with a brand new illuminated mall covering which provides a sheltered walkway, allowing shoppers to enjoy the centre, whatever the weather.
Shows will include collections from several boutiques and designers including Lover of Luxe, Nor Lisa as well as staples Jourdan, Blush and Grainne Maher. The style team will also show the top picks from the High Street and online including Boux Avenue, Remus Uomo, Designers at Debenhams and Zara, plus ASOS, Boohoo, M&S, Next and TopShop as well as French Connection, Karen Millen and Jigsaw, among others.
Speaking about what to expect this season FASHIONWEEK Director Cathy Martin said: “This season we’ll see oodles of pastels and dusty tones which were prevalent on the catwalk at Victoria Beckham and Versace – lilac, pink, sage green and powder blue are definitely the chosen colours for this gentle season.”
“There will also be a nod towards the 80s and 90s, as fashion gets nostalgic with dramatic silhouettes and total texture clashes like those we saw at Gucci and Stella McCartney. Also going nowhere for SS18, logomania and athleisure return with a glamorous makeover – think sequins, flattering silhouettes and nipped waistlines on t-shirts and slouchy silk pants.”
“I am really excited to see how the local retailers and designers show off these trends. I’m sure everyone will agree that there is some incredible creative talent here in Northern Ireland and at FASHIONWEEK we want to acknowledge and celebrate what we have right here on our doorstep. “And speaking of talent, returning to lead the creative team at our launch is the powerhouse duo of L’Oreal Colour Trophy winner Lee Stinton looking after hair alongside Paddy McGurgan on make up. I really can’t wait to see what this creative team come up with”
“We want to make our shows a true example of fashion theatre and in an overlapping world that constantly blends experiences we want to blur the lines between fashion and other industries to create the ultimate experience for the audience where they can really engage with fashion first hand. As well as the usual complimentary West Coast Coolers for every guests at the shows in the cathedral, there will also be beauty, food, boutique, designer and fitness pop ups for guests to enjoy before the show begins”
The full show schedule is available online at www.belfastfashionweek.com along with details of this season’s trends plus links to all participant retailers and sponsors.
Catwalk tickets for the main shows on 22 & 23 March in Belfast Cathedral, (which cost £20 or £30 for a limited number of exclusive front row seats), are available to purchase from Visit Belfast on 028 9024 6609 or via the links on www.belfastfashionweek.com. For reserved seats and groups of four or more, the BFW team can take direct bookings – just call 02890421509 or email firstname.lastname@example.org to place an order and reserve seats. The BFW team will also manage bookings for all other events including Sushi Saturday (£35) and the ‘F Words’ brunch (£29) on Saturday 24 March as well as Style Sunday (£45) on Sunday 25 March, which is in support of Action Cancer. Ticket price for all shows includes a refreshing West Coast Cooler on arrival.